Schools, organizations and individuals across the nation will be celebrating Red Ribbon Week Oct. 23-31, and encouraging children to stay drug-free.

The National Red Ribbon Campaign, sponsored by the National Family Partnership, began in 1985 in response to the murder of DEA Agent Enrique Camarena by drug traffickers. Americans of all ages began wearing red ribbons in honor of Camarena and in support of drug awareness.

Today, the Red Ribbon Campaign encourages schools and communities to participate in drug prevention activities. Here are a few ways the campaign suggests celebrating Red Ribbon Week:

  • Find creative ways to communicate the meaning behind this year’s theme, “Life Is Your Journey, Travel Drug Free;”
  • Sign the Red Ribbon Pledge;
  • Use the campaign’s curriculum ideas in classrooms or at home to start a discussion with your children;
  • Enter the Red Ribbon photo contest to win an iPad and $1,000 for your child’s school;
  • Share your support on Facebook or Twitter using #RedRibbonWeek; and
  • Send in your ideas to the 2019 Red Ribbon Theme Contest.

In addition to celebrating Red Ribbon Week, you can help protect children from accidental drug consumption by dropping off unwanted and expired prescription medication on Prescription Drug Take Back Day, Oct. 27.

Click here to find a drop off site near you.