The holiday season is a time for family, friends and rejoicing. When you make your shopping list and prepare for the holidays, please consider supporting the small businesses in your local community, especially on Small Business Saturday.

Small Business Saturday is on Nov. 30 and is the perfect occasion to support the employers and entrepreneurs who make our communities unique. Local stores and businesses offer a wide variety of high-quality products and services. Additionally, when you support a small business, your money stays in the community. In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the area. So when you shop small, it makes a big impact.

There are over 500,000 small businesses in Indiana employing over 1.2 million Hoosiers. It cannot be overstated how important these entrepreneurs are to the state and their community. Chances are, family members, friends and neighbors work for or own a small business, and they deserve our support.

It’s been 10 years since the launch of Small Business Saturday, which was created during the Great Recession to drive awareness of small brick-and-mortar stores and their communities, especially around the holiday season. With the retail landscape evolving, it’s more important than ever to shop locally.

For many of these small businesses, Small Business Saturday is their biggest sales day of the year. Please show them your support on Saturday, Nov. 30, and beyond.